“iBeacon has the intentional to revolutionize the in-store experience. […]Best of all, it happens on a proprietary network, no wifi or wireless signal needed to solve that in-store connectivity issue, bringing mobile into stores and creating a useful application for the shopper.”Forbes
Developed by Apple, iBeacon is a wireless micro-location technology which allows you to determine indoor location of both iOS and Android smartphones in the most accurate way, deliver contextual content to nearby users and even trigger certain location-based actions of smartphones.
iBeacon transmitters are a low-powered, low-cost devices transmitting a Bluetooth Low Energy signal which can be detected by smartphones in a range of up to 70 meters. iBeacons are widely used in proximity marketing campaigns as their signal can be picked up by any iBeacon-enabled app. Combination of current physical location along with contextual location-based content delivers a personalized unique user experiences.
Since the iBeaconindustries adopt this proximity marketing tool for implementing loyalty campaigns, in-store navigation, notifying users through push messages, etc.
PROXITY is a powerful, comprehensive iBeacon-enabled solution comprising a cloud CMS platform for managing your proximity campaigns, hardware and mobile app for end-users.
PROXITY iBeacons are powered by a coin battery that lasts up to two years. They don’t require Internet connection or external power source.
iBeacons transmit small data packets with their ID, they do not store any data and cannot be hacked. Your data is safely stored in the PROXITY cloud platform.
Depending on the needs of your location-based campaign, you can choose the operating range for each iBeacon: immediate (few centimeters), near (2-3 m) or far (> 10 m away).
“With iOS 7, Apple unveiled iBeacon, a feature that uses Bluetooth 4.0, a location based technology. This makes it possible for sensors to detect — within inches — how close a phone is. This is opening the door for groundbreaking services that could enhance the average person’s life.”
“This is something marketers globally have dubbed “the holy grail of marketing,” and no wonder – as the physical world and how we use it has been largely unchartered territory. To not only finally discover that world, but to also connect it to our digital footprint has immense value both product wise and economically.”
“With this technology, you can understand exactly where customers are in your store. This gives you the opportunity to send them relevant, contextual advertisements, offers and alerts in real time.”
“The technology lets businesses set up transmitters which can tell nearby smartphones of their presence. It may not sound like much, but combined with the right software, it opens up a massive number of possibilities.”
“And yet, gadgets talking to other gadgets is only part of the allure. Even more novel is the promise of letting our devices talk to the world around us, whether we’re in a bar, a bookstore, or a ballpark. That’s precisely the future Apple is quietly laying the tracks for with a little-known iOS 7 feature called iBeacon.”